International Business & Intercultural Management

The Master of Arts International Business & Intercultural Management (MIBIM) qualifies first-degree graduates for management positions in globally operating organisations. It is intended to equip future business leaders with the subject knowledge and the methodological, interpersonal and intercultural skills that will enable them to excel and become standout leaders in our rapidly changing business world.

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Programme updates coming soon!

Find out more about the exciting changes to our programme anticipated for Winter Semester 2024/2025!

More Info

Join us for an Online Info Session

Would you like to learn more about the MIBIM program and how it can prepare you for the challenges multinational organizations are facing both now and in the future? Then join one of our upcoming interactive, online information sessions! We will also provide information about the city of Heilbronn, the university and faculty, our state-of-the-art campus, as well as everything you need to know about the admission requirements and application process.

Upcoming sessions are listed below. To register, choose your preferred session and then complete the short registration form.

MIBIM offers a fast-paced competitive environment which brought the best out of me. The modules are up-to-date and the interactive discussions with professors and other students stimulates multidimensional thinking. The faculty is committed and competent, and due to the multicultural environment, I have made friends from across the globe.

M.A. Aiswarya Pai, MIBIM Graduate

MIBIM perfectly combined my personal interests in travelling, cultures, languages, as well as in global economic events. I gained a very global view of leadership, marketing, and sustainability from highly experienced professors of various industries. The programme is a great stepping stone for young professionals seeking to become the future international leaders.

Phanou Chanthalangsy, MIBIM Graduate

MIBIM perfectly combined my personal interests in travelling, cultures, languages, as well as in global economic events. I gained a very global view of leadership, marketing, and sustainability from highly experienced professors of various industries. The programme is a great stepping stone for young professionals seeking to become the future international leaders.

Phanou Chanthalangsy, MIBIM Graduate

Overview

Programme Overview

It is increasingly important for business leaders to not only understand the dynamic world that we live in, but to also be able to thrive in times of volatility, uncertainty, complexity, ambiguity, and diversity.

At Heilbronn University of Applied Sciences, we have shaped a programme that addresses this multi-dimensional, multi-faceted business environment, the Master of Arts in International Business & Intercultural Management.

Not only focusing on foundational knowledge in the traditional topics such as management of marketing, human resources, and finance, we integrate the important aspects of intercultural awareness, sustainability, and social responsibility through in-depth study that encourages critical analysis, cross-cultural collaboration, and examination of global business issues from multiple perspectives.

With this Master programme we provide students an international learning environment. We guarantee innovative teaching and learning strategies and address the future needs of the labour market by offering multidisciplinary content with a focus on sustainability, all delivered entirely in English. Students benefit greatly from our favourable student to lecturer ratio and a clearly structured, time-efficient schedule (3 semesters, full-time programme).

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Career Opportunities

Our dynamic programme opens the door to careers in the complete range of business disciplines across all industries. With the internationality of both our students and programme focus, our graduates are prepared to either start their careers in international firms or to further their careers through multi-disciplinary study that focuses on increasingly important global issues such as sustainability, business transformation, and diversity. You will find our graduates in Germany and around the world.

Our graduates are prepared for management careers in:

Human Resources
Marketing
Finance & Accounting
Corporate Social Responsibility
Research
Strategic Management
Business Consulting
Project Management
Other business disciplines

You will find our graduates in a variety of industries including:

Business Process Consultancy
Manufacturing
IT Services
Education
Tourism
Business Startups
Automotive
Consumer Goods
And many more

Programme Structure

Students experience a period of intensive independent study. This allows them to progress at a speed suited to their individual needs and to work on their own initiative in areas of interest and value to them. Some more specific objectives of this approach are:

To introduce the students to the techniques of researching, organising and presenting the results of their work
To stimulate critical thinking and logical analysis
To develop a sense of responsibility for attaining one's goals
To increase and foster consciousness for sustainability issues.

The course content is founded on a sound theoretical basis and includes experience-based and hands-on forms of learning such as case studies, project work and role-plays. A tutorial support service is offered for students on both an individual and a group basis.

Our MA International Business & Intercultural Management (MIBIM) comprises three major stages:

Semester 1 provides participants with a general introduction stage, during which students refresh and further their current level of subject knowledge. Students gain sound insights into internal and external business environments. They will further deepen their knowledge on internal company processes, specifically in human resource management, international management and financial analysis. Intercultural communication will be thoroughly addressed during this stage, as it remains a major challenge in corporate entities. Courses in the 1st semester include:

Quantitative Methods
Qualitative Methods
International Economics
Corporate Goverance & CSR
Specific Issues of International Management
Global Talent Management
Financial Analysis
Intercultural Communications: Theories and Methods

Semester 2 offers advanced studies in intercultural management and sustainability. Taking a cross-disciplinary approach, this phase provides an opportunity to broaden the participants’ expertise in regard to leadership and strategic marketing. In addition, students will gain competencies in sustainable economic development, sustainable financial systems and sustainable management. Courses in the 2nd semester include:

Global Marketing - Multinational Cases
Intercultural Management - Cases and Regions
Global Leadership
Sustainable Economic Development
Sustainable Financial Systems
Sustainable Management
Quantitative Methods/Econometrics

Semester 3 is the Master Thesis stage, which requires in-depth empirical research in the student’s chosen area. Ideally, the thesis is based on real situations in conjunction with international companies or organisations. During the first two semesters, this programme offers various courses on quantitative and qualitative research, which will prepare students for this stage. Students have until the end of the 3rd semester (Feb 28/29) to register their thesis topic and then have 6 months from their date of registration to submit the final thesis.