Learn the Art of Success with a Marketing Major from SNHU
Southern New Hampshire University's Bachelor of Science in Marketing major gives future marketing professionals the foundation to succeed in their chosen industry.
The coursework includes brand building, marketing campaign planning and analysis, and engaging target audiences through all the most modern media channels. Students acquire analysis, communication, critical thinking and decision-making skills, along with essential business skills.
Gain experience and skills through an internship or experiential-learning courses that encourage hands-on learning in the field of most interest to you. SNHU is here to support your degree pathway and offer on-the-job experience to help you leap into a career after graduation.
See Yourself Succeed in Marketing
Pursue your marketing major and get real-world work experience in the AdLab - one of only two student-run, on campus advertising companies in the country.
Put the skills and knowledge you learn into practice in professional scenarios, such as:
- Creating and promoting an ebook
- Developing social media strategies
- Becoming a blogger, vlogger or podcaster
- Speed selling
- Role playing
- Sales management case competitions
There are also endless opportunities for coaching, mentorships, real-world digital sales experience and internship opportunities, where students have become social media content creators and strategists, content managers, paid digital marketing strategists, email marketers and more.
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of majoring in marketing at SNHU include:
- Supportive community. Join the SNHU campus community of students who are closely connected with faculty and staff dedicated to your success
- Affordability. It’s our mission to make higher education more accessible. That’s why, SNHU is one of the most affordable private, nonprofit universities in New Hampshire.
- Accessible faculty. Learn from highly credentialed faculty who are experts in their fields and interact with you in the classroom, dining hall, fitness center and the stands
- Opportunity. Tap into our nationwide network of alumni and strong connections with employers for internship and career opportunities
- Campus experience. Enjoy more than 50 student clubs, champion Division II athletics and fun events on our 300-acre campus in Manchester, N.H., named a "Best Place to Live" by Money magazine
Internships & Outcomes
Marketing majors graduate with a solid background in several aspects of marketing, including:
- Advertising/social media/marketing communications
- Customer relationship building
- Market research
- Product/brand management
- Product purchasing/distribution
- Strategic management
- Retail management
- Professional selling
When it's time to look for a job, you'll be able to tap into a large college alumni network for employment and internships.
Curriculum
All marketing majors study general management, finance, organizational behavior and information technology, and can select one or two minors in areas such as social media, communication, graphic design or finance. In addition, you may focus on career-oriented subject areas like:
- Information technology
- Marketing communication
- Digital marketing
Courses To Prepare You For Your Life & Career
SNHU's bachelor's in marketing program includes:
- General education
- Business core
- Degree-specific courses
General Education Program
SNHU's required general education program, known as The Commons, aims to guide you toward success in not only your academic career, but your personal and professional life too.
Throughout the curriculum, you'll gain some of the most in-demand skills in today's workplace, including:
- Research and information analysis
- Diverse audience communication
- Critical thinking and ethical problem solving
- Leadership, emotional intelligence and collaboration
This expertise will prove practical, transferable and invaluable as you grow in your career and contribute positively to society.
Beyond foundational skill development, the general education program also provides the benefit of allowing you to explore a wide range of fields outside of your intended major.
Business Core Program
Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
| View Full Curriculum in the Catalog |
|---|
| BS in Marketing |
| Courses May Include | ||
|---|---|---|
| BS in Marketing Campus | ||
| MKT 225 | Digital Marketing | In this course students will be introduced to the different types of digital marketing channels and business functions using digital marketing technology and tools. Topics will focus on earned, paid, and owned media and the intersection of the three. The course will also emphasize development of a digital marketing strategy and its impact on the business. |
| MKT 270 | Professional Selling | Selling is a real life skill that everyone uses every day no matter what the profession. We sell our personal brand to employers; our ideas to family members, friends and co-workers; and as sales professionals, we sell products and services to consumers and business customers. In this course, students will gain foundational knowledge of the sales process, its relationship to marketing, and develop skills necessary to succeed in professional selling. Students will explore inside and outside sales in varying organizational environments. Through authentic scenarios, students will analyze customer needs to develop value-added relationships and generate revenue for an organization. |
| MKT 337 | Marketing Research | This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey. |
| MKT 345 | Consumer Behavior | This course explores the behavior that consumers display in searching, purchasing, using,evaluating and disposing of products. |
| MKT 400 | Strategic Brand Management | Examine the importance of a company's brand with a focus on the approaches to building, maintaining, growing, and salvaging a brand. |
| MKT 432 | Strategic Marketing Planning (Capstone) | This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Writing Intensive Course. |
| Total Credits: 120 | ||
Campus Undergraduate Tuition
Our Manchester campus aims to keep tuition and related costs low for our students so that you can pursue your degree and your goals.
University Accreditation
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.
This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.
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