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Marketing

Bachelor of Science in Business Administration in Marketing

Marketing is the process of connecting with customers, building brand recognition, driving sales, and fostering customer loyalty for organizations. Marketers create value that transforms the lives of consumers they serve.

Why Study Marketing at Boler?

Our marketing program focuses on analytical, contemporary, and sustainable marketing leadership. Employers want innovative gloal marketing leaders who can use analytical and creative methods for developing innovative solutions to customer challenges and market opportunities.

Employers seek out our marketing graduates because of their:

  • Digital marketing skills
  • Marketing research and analytics skills
  • Marketing ethics and socially responsible marketing
  • Global perspectives and impact
  • Professional communication skills

As a marketing major at the Boler College of Business, you gain advanced skills in marketing through educational excellence grounded in the Jesuit tradition. This education nurtures the intellectual, personal, and moral development of each student while emphasizing marketing topics in the global environment.

Program Information

Core Courses

Students must complete the University’s Integrative Core Curriculum in addition to the Boler Core Curriculum. In completing the Integrative Core Curriculum, Boler College of Business students must take PL311 (Business Ethics) as one of the choices in the category of Jesuit Heritage.

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Students must take 24 major credits including all courses in the ‘Major Courses’ table along with a minimum of 3 courses from the Supplementary Courses table.

*Students must choose between MOL 3325 OR SCM 3328.

MK 4402 and MK 4495 are to be taken in the senior year. (MK 4402 is Fall Only and MK 4495 is Spring Only).

Professional Experience:

Majors must have relevant professional work or volunteer experience prior to graduation. This requirement must be satisfied by competing Boler Professional Development (BPD) 4490.

Recent Placements

B_inspired | Digital Marketing Agency by Boler Students

B_inspired is a digital marketing agency powered by the students of Boler College of Business, John Carroll University.

B_inspired is a digital marketing agency powered by students from John Carroll University. The team of student consultants works under the guidance of faculty members to help clients strengthen and optimize their online presence, customer engagement, and business outcomes.

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Get Bloomberg Certified

We encourage every Boler student to earn Bloomberg Certification. By completing the (free) self-paced Bloomberg Market Concepts (BMC) e-learning course, you gain a credential that tells employers you have a firm grasp of the gold standard financial markets data platform.

Get Certified

347,000

The Number of Marketing Management Jobs in 2021, Which is the Base Year of the 2021-31 Employment Projections (Bureau of Labor Statistic, 2023)

10%

The Projected Numeric Change in Employment from 2021 to 2031 (Bureau of Labor Statistic, 2023)

$133,380

Median Salary for Advertising, Promotions, and Marketing Managers in 2021 (Bureau of Labor Statistic, 2023)

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Suggested Course Sequence

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MK/SCM Double Major Suggested Course Sequence

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View Upcoming Course Schedules (2023-2025)

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Course Catalog

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