Master in Marketing Management [MIM]

Empower your marketing in English and grow internationally

Become a marketing professional that trully leads the way to innovation, applying cutting edge tools and techniques in multicultural markets with a 100% in English marketing program.

  • Acquire a 360º marketing perspective, where tools, digital channels and new technologies are constantly present along the entire program
  • Internationally accreditted by AMBA and EFMD
  • Option to receive the Graduate Studies Diploma in Marketing from the Chartered Institute of Marketing

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Jumpstart your career

By completing the MIM, participants will gain the key skills and knowledge to evaluate, manage, and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment. In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and
developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders. The MIM is considered among the top graduate programs in Marketing in the world and it is included in the Top 50 Marketing list by Youth Incorporated (2018).

Objetivos del curso

Understand markets & firms under main key tendencies in Strategic Management, Consumer Behaviour and Corporate Behaviour in Digitalized environments.

Idenfify, define and effectively communicate your values implementing top notch Market Reseearch, Brand Management and Marketing Mix actions.

Learn how to measure and manage your KPIs within a Digitial Ecosystem applying deep knowledge in innovation processes and financial skills.

Expand your marketing & sales career, learning to work within International Businesses under an Omnichannel customer experience management.

Acquire and strenghthen your business management with Agile methodologies, Digital Business model generation, Inbound Marketing in international contexts, Growth Hacking skills...

Get ready to lead a marketing & sales team with all the managing soft skills recquired by the market

What makes us different?

Student-centered learning with highly qualified educators aiming to create a virtuous cycle of action-feedback-analysis-action.

Among the top 50 programs in Marketing in the world by Youth Incorporated Ranking.

+20 nationalities and multidisciplinary students’ backgrounds.

Option to receive the Graduate Studies Diploma in Marketing from the Chartered Institute of Marketing.

Internationally Accreditted by AMBA and EFMD.

International business experience in China.

BECOME AN EXPERT WITH ESIC

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