Artificial Intelligence in Marketing

89% of companies are already experimenting with AI, with the biggest areas of focus on personalisation, content creation and market segmentation (BCG,2023). Our AI in Marketing course focuses on practical applications, ethical considerations, and strategic implementation of AI-driven initiatives in the rapidly evolving digital marketing technology landscape. 

Designed by industry experts for both experienced and aspiring marketing professionals, you'll learn how to evaluate, justify, design and implement AI for strategic and responsible marketing practices. You'll also be given access to Microsoft Copilot with Commercial Data Protection so you can practice using AI as study. 

As you progress through this course, you'll move from conceptualisation to implementation, crafting an AI enabled strategy to bring your ideas to life, ensuring they match your marketing approach and organisational objectives. 

Our Artificial Intelligence in Marketing course is ideal for: 

• Existing marketing professionals seeking the skills to stay ahead of a rapidly transforming landscape. 
• Business owners, entrepreneurs, and sales professionals seeking to leverage AI to enhance their strategies, and customer interactions and drive business growth. 

By the end of this course you'll be able to: 

• Evaluate a range of AI technologies to determine their potential for strategic integration within marketing activities 
• Justify the use of a selected AI technology to improve specific marketing operations and outcomes 
• Design an initiative for implementing an AI technology within a marketing activity 
• Utilise appropriate strategies for responsible AI marketing practices 

Throughout this course, you'll select, implement and justify the use of AI and Martech to enhance marketing operations while emphasising responsible AI practices aligned with organisational objectives. At the end of the course, you'll present your initiative that uses AI technology to improve an existing marketing activity in a 5-minute video. Justify your rationale with supporting documentation.