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MSc Corporate and Marketing Communications

This is an exciting Corporate and Marketing Communications programme from Middlesex University Dubai that will give the opportunity to explore contemporary themes in the theory and practice of corporate marketing communication, within an established and intellectually rigorous context and framework.

Quick Facts

  
Duration: 1 year full time
2 years part time
Starting in: January, September
Tuition Fees (Total): AED 80,700
Location: Dubai, United Arab Emirates

Research continues to show that organisations are looking for marketing communication professionals who have not only theoretical understanding but also the skills and competences to apply this knowledge in real life. In response to this need, the MSc programme combines conceptual and theoretical thinking with the opportunity to develop practical insight and application.

The course allows students to choose from a range of optional modules which build upon the content of the core modules and explore more specialised and niche aspects of communications. Students will have options to choose from different aspects of communication, for instance, (a) focus on marketing communications; (b) consumers and stakeholders; (c) strategic communications approach.

The Corporate and Marketing Communications programme from Middlesex University Dubai features a number of different modes of learning that range from traditional lectures and seminar sessions where students will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activity.

Courses included

  • Research Methods and Dissertation
  • Communication, Persuasion and Media Strategy
  • Strategic Brand Management
  • Communication for Social Change
  • Cross-Cultural Communication and Global Brands
  • Guerrilla Marketing, Celebrity Endorsement and Promotion
  • Creative Strategy in Advertising
  • Public Relations and Crisis Communication

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“I studied BA Honours International Tourism Management at Middlesex University Dubai. The application process was made easy by the University’s friendly Admissions Department, who responded to my application immediately and coached me throughout the process. As a Nigerian student, I chose to study in Dubai because it is a city filled with incredible opportunities, and at the University I have had the chance to meet people from many different countries. As well as making friends from around the world, my lecturers have always been friendly and supportive. Before joining the BA programme, I studied the International Foundation Programme (IFP) at Middlesex University Dubai which prepared me for Undergraduate study.”

Fatimah Sadiq Sani, BA Honours International Tourism Management (Class of 2020)

Future Careers and Employability

Our MSc Corporate and Marketing Communications program prepares graduates for a wide range of marketing careers in product and service organisations, in public, private and not-for-profit sectors. Our graduates pursue careers in all aspects of marketing including marketing research, product development, brand management, integrated marketing communications and retailing.

Successful students have been able to enter into or alternatively seek advancement and promotion in different types of organisations including Advertising Agencies, Public Relations Companies, Market Research Companies, Retail Stores, Radio/ TV Broadcasters, Consulting Organisations, Publishing Groups, Banks and Insurance Corporations, Film Companies, Magazines and Newspapers and Educational Institutions.