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MSc Strategic Marketing

The Strategic Marketing programme from Middlesex University Dubai brings to life the global focus on marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value.

Quick Facts

  
Duration: 1 year full time
2 years part time
Starting in: January, September
Tuition Fees (Total): AED 80,700
Location: Dubai, United Arab Emirates

Why Study MSc Strategic Marketing?

The Strategic Marketing programme from Middlesex University Dubai aims to prepare you for successful employment by encouraging the development of a range of knowledge and skills that will enable you to work effectively, both collaboratively and individually. It is designed to develop your understanding of Strategic Marketing and its integration into an organisation’s overall corporate strategy.

Courses included

  • Marketing Strategy, Leadership and Planning
  • Strategic Brand Management
  • Research Methods and Dissertation
  • Brand Analytics, Methods and Strategies
  • Digital Marketing
  • Innovation-Driven Marketing
  • Product Management Strategies

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“I studied BA Honours International Tourism Management at Middlesex University Dubai. The application process was made easy by the University’s friendly Admissions Department, who responded to my application immediately and coached me throughout the process. As a Nigerian student, I chose to study in Dubai because it is a city filled with incredible opportunities, and at the University I have had the chance to meet people from many different countries. As well as making friends from around the world, my lecturers have always been friendly and supportive. Before joining the BA programme, I studied the International Foundation Programme (IFP) at Middlesex University Dubai which prepared me for Undergraduate study.”

Fatimah Sadiq Sani, BA Honours International Tourism Management (Class of 2020)

Future Careers and Employability

The programme is designed to equip students with the skills and knowledge to pursue successful careers in marketing roles across a wide range of different industry sectors and types of organisation. This MSc is for those who wish to develop their skills and acquire knowledge to build or further their career in private, public or charitable organisations.

Graduates will be equipped to pursue a career in a range of marketing positions such as that of Marketing Consultant, Marketing Executive, Marketing Analyst, Researcher and Brand Executive. For those students intending to further their education, the MSc in Strategic Marketing will equip them with a range of skills required for Doctoral level study.