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BA Honours Marketing

The Marketing (Hons) degree from Middlesex University Dubai is a stepping stone to an exciting career across a range of disciplines, including: branding, customer relationship marketing, international marketing, advertising, public relations, sales and events management.

Quick Facts

  
Full-time Duration: 3 years
Starting in: September
Tuition Fees (Total): AED 167,100
Location: Dubai, United Arab Emirates

Why Study BA Honours Marketing?

Middlesex University Dubai provides students with the opportunity to achieve an Honours degree in Marketing in three years. A specialist degree in Marketing will provide you with skills that marketing professionals require to manage and market products and services effectively, and meet customer needs, within a globalised and competitive business landscape.

The Marketing (Hons) degree from Middlesex University Dubai is structured to enable students to develop a range of theoretical and practical marketing skills, including; market research, product and service development, (international) marketing strategy, e-marketing, branding, relationship management and promotion. Such knowledge and skills are required to be effective within a professional context. As you are aware, effective marketing is essential to every successful organisation.

Our specialist degree trains you to become a professional who can confidently lead and develop innovative marketing campaigns within a globalised business environment.

Courses included

  • Marketing Tools and Analysis
  • Marketing Finance
  • Creativity and Communication
  • Consumer Behaviour
  • Marketing Theory and Practice
  • Digital Marketing Strategy
  • Content Marketing and Media Editing

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“I studied BA Honours International Tourism Management at Middlesex University Dubai. The application process was made easy by the University’s friendly Admissions Department, who responded to my application immediately and coached me throughout the process. As a Nigerian student, I chose to study in Dubai because it is a city filled with incredible opportunities, and at the University I have had the chance to meet people from many different countries. As well as making friends from around the world, my lecturers have always been friendly and supportive. Before joining the BA programme, I studied the International Foundation Programme (IFP) at Middlesex University Dubai which prepared me for Undergraduate study.”

Fatimah Sadiq Sani, BA Honours International Tourism Management (Class of 2020)

Future Careers and Employability

Our BA Honours Marketing degree prepares you for a wide range of marketing careers or for further study at postgraduate level. A marketing degree opens up a range of career opportunities in all aspects of marketing including; marketing research, product development, brand management, integrated marketing communications and retailing.