Hospitality Administration

School of Hospitality Administration

  • Introduction to the Hospitality Industry

    SHA HF 100

    This introductory course is open to all BU students and is the prerequisite for School of Hospitality courses. Students gain an historical perspective and identify current events and trends in lodging, restaurants, and event management. Provides an overview of the global hospitality/tourism industry, including the critical elements of managing services. The Boston market, multimedia assignments, and team-based projects are integrated into the learning environment. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Historical Consciousness, Digital/Multimedia Expression, Teamwork/Collaboration. 4 cr. Tuition: $3180

    Summer 1 (May 21-June 27)

    A1 (IND) Tues./Thurs. 9 am-12:30 pm Add & Drop Dates
    Course Start DateTuesday, May 21, 2024
    Last day to addThursday, May 30, 2024
    Last day to drop without "W" gradeThursday, May 30, 2024
    Last day to drop with "W" gradeThursday, June 13, 2024
    Course End DateThursday, June 27, 2024
    Location: SHA 201      ... Open Seats
    Allyson Antin

    Summer 1 seven-week course (May 14-June 28)

    O1 (IND) Arranged Add & Drop Dates
    Course Start DateTuesday, May 14, 2024
    Last day to addMonday, May 20, 2024
    Last day to drop without "W" gradeMonday, May 20, 2024
    Last day to drop with "W" gradeSunday, June 9, 2024
    Course End DateFriday, June 28, 2024
    ... Open Seats
    Kaushik Vardharajan
    Online Course
    Meets online every Wed 8:30-10:30 am for a live class. Nonstandard course dates

    Summer 2 (July 2-August 8)

    B1 (IND) Tues./Thurs. 9 am-12:30 pm Add & Drop Dates
    Course Start DateTuesday, July 2, 2024
    Last day to addMonday, July 8, 2024
    Last day to drop without "W" gradeMonday, July 8, 2024
    Last day to drop with "W" gradeWednesday, July 24, 2024
    Course End DateThursday, August 8, 2024
    Location: SHA 201      ... Open Seats
    Allyson Antin

    Summer 2 seven-week course (July 1-August 16)

    O2 (IND) Arranged Add & Drop Dates
    Course Start DateMonday, July 1, 2024
    Last day to addSunday, July 7, 2024
    Last day to drop without "W" gradeSunday, July 7, 2024
    Last day to drop with "W" gradeSaturday, July 27, 2024
    Course End DateFriday, August 16, 2024
    ... Open Seats
    Leora Lanz
    Online Course
    Meets online every Tues 8:30-10:30 am for a live class. Nonstandard course dates
    Summer 1 Section A1 and Summer 2 Section B1: As a special provision of these BU Hub courses, BU financial aid may be available to BU need-based scholarship recipients for up to one course in summer 2024. For more information, please contact BU Financial Assistance at 617-353-2965 or finaid@bu.edu.
    Summer 1 Section O1 and Summer 2 Section O2: As a special provision of these summer online BU Hub courses, BU financial aid may be available to BU need-based scholarship recipients for up to one course in summer 2024. For more information, please contact BU Financial Assistance at 617-353-2965 or finaid@bu.edu.
    For information about technology requirements for online courses at Boston University, see bu.edu/online/online-learning/technology. BU Virtual can be reached at buvirtual@bu.edu or 617-358-1960 for additional information.

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  • Experience Management

    SHA HF 150

    Central to the hospitality industry is the provision of memorable, high-quality customer experiences across digital and physical touchpoints. This allows hospitality and other service organizations to turn satisfied customers into brand evangelists. This course introduces the emerging domain of customer experience management (CEM)--the discipline of understanding and managing customer interactions with the organization to improve satisfaction, loyalty, and advocacy. CEM is a unique domain that draws on practices from the fields of marketing, marketing research, technology and data science, and operations and service science, with the aim of understanding and improving customer experiences with the organization. The course covers the definitions and basic requirements of customer experience management, and also provides detailed frameworks and tools and techniques to allow students to gain proficiency in the language and practice of customer experience design and improvement. Effective Summer 2024, this course fulfills a single unit in each of the following BU Hub areas: Digital/Multimedia Expression, Social Inquiry II, Creativity/Innovation. 4 cr. Tuition: $3180

    Summer 1 (May 22-June 26)

    A1 (IND) Mon./Wed. 9:30 am-1 pm Add & Drop Dates
    Course Start DateWednesday, May 22, 2024
    Last day to addThursday, May 30, 2024
    Last day to drop without "W" gradeThursday, May 30, 2024
    Last day to drop with "W" gradeThursday, June 13, 2024
    Course End DateWednesday, June 26, 2024
    Location: SHA 201      ... Open Seats
    Makarand Mody
    Make-up class on Friday, 5/31

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