Master’s in Marketing Analytics

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Master the in-demand skills of data-driven marketing

Get on the marketing fast-track

Companies everywhere are competing for smart marketers who can translate data into strategic insights and tangible business value. Our program will provide you with the knowledge and expertise to practice advanced marketing and generate data-driven insights for your organization.

Leverage data for better business outcomes

Through Clark’s marketing analytics program you will learn to integrate, visualize, and leverage data to generate meaningful insights. Learn how to use data to inform marketing strategy, make actionable recommendations, and help achieve business goals, propel community initiatives, and support causes you believe in.

Gain valuable experience and certifications

Before graduation, you will put your classroom learning to work in the real world through student projects and your internship. You will gain experience working with leading digital marketing analytics tools, and you’ll also distinguish your resume by earning two valuable certifications: the Stukent Digital Media Marketing Certification and the Google Analytics Certification.

International Students

Science, technology, engineering, and mathematics (STEM) degrees are in tremendous demand across most major industries in the United States. If you graduate with a STEM-designated degree, such as the Master of Science in Marketing Analytics, you may be eligible to remain in this country for up to 36 months on Optional Practical Training (OPT).

Exceptional credential, lifetime asset

Earn your graduate degree in marketing analytics from a globally ranked and accredited university – Clark School of Management is among the elite 5% of business schools worldwide to receive AACSB accreditation, and has been named a Princeton Review “Best Business School” and S. News & World Report “Best Part-time MBA”
Join a close-knit learning community representing 90+ countries and 150 nonprofit and business partners around the world.
Work in a highly collaborative learning environment with talented peers and scholar-practitioners who share their deep leadership experience with you.

Leveraging Data: Marketing Analytics is the Hottest Field in Marketing

Jennifer Mitchell dives into analytics to give students the skills needed to excel in a marketing world transformed into a landscape driven by consumer data.

Data analytics helps managers understand customer behaviors and make informed decisions to ultimately drive company revenues, improve operational efficiency and customer service, as well as optimize marketing campaigns.
—Jennifer Mitchell
Professor

Marketing

The Essentials

Program Overview

The M.S. in Marketing Analytics requires 10 units of coursework. Students must also complete an internship as part of the program. The internship is a program requirement and not part of the 10 units of coursework that must be completed. The program can be completed in one year (Fall, Spring, Summer Internship) or extended to a second academic year if the student chooses.

Use digital marketing and data analysis tools and software
Treat data as a strategic asset and make informed decision
Track, improve, and optimize business goals by focusing on key performance indicators
Identify and correct underperforming marketing channels
Help companies use their digital properties effectively and allocate marketing resources efficiently

Foundations of Analytics
Digital Marketing Analytics
Marketing Research
Business Intelligence

REQUIREMENTS

10 course units

7 core courses
3 elective courses
1 internship

Course Catalog

SOM makes experiential learning a priority. In addition to gaining hands-on experience in many courses, you must complete either an internship at an external organization or a dedicated experiential learning course, in which you will work on projects that affect real change in an organization, the community, or region.

The School of Management is fortunate to be part of a small, liberal arts-based research university located in an urban environment. Your fellow MSMKA students will typically be a mix of professionals with work experience, recent college graduates, and international students. This close-knit community provides a wide variety of perspectives on current global business challenges and opportunities.

Attend guest speaker series and panel discussions that bring executives from corporations around the world to the Clark campus.
Participate in networking events specifically created for marketing analytics students.
Take part in group projects benefiting our urban community.
Participate in the SAS Global Forum Competition and SOM’s Annual Analytics Poster Competition.
Join School of Management student clubs and organizations, including the Clark Business Analytics Association.

Clark’s MSMKA program gives you a grounded approach in the fundamentals of marketing analytics, taking you from the basics of descriptive analytics (what happened) and diagnostic analytics (why it happened), to predictive analytics (what will happen) and prescriptive analytics (how we can make it happen). Your knowledge of the targeted consumer enables you to develop specific programs to increase sales. Through data, you can communicate effectively and productively with colleagues across disciplines and at every level of an organization, offering a range of opportunities to advance your career.

CAREER OUTCOMES

Senior Director of Digital Analytics
Pricing Analyst
Marketing Analyst
Digital Marketing Specialist

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