Master Programme in Fashion Marketing and Management 120 hp
Our programme in short
This educational programme gives you the tools to manage marketing and consumer behaviour in textile and fashion processes. You gain fundamental knowledge in how to manage textile value chains with a special focus on sustainability.
Programme structure
The courses during the first year represent the textile value chain from idea to design, via production and distribution, to market and the handling of backflows. In the second year, the courses specialise in fashion management with a focus on marketing and communication in the realm of the fashion system and consumer culture.
Central topics are consumer behaviour, fashion brand management, trend analysis, digital marketing communication, retail marketing, and consumption.
Strong grounding in current research
The courses have a strong grounding in current research in textile management with a focus on sustainability in the textile value chain, as well as research in related subjects such as business administration and industrial economics at the University of Borås.
The right place to study fashion
The University of Borås is just the right place to study fashion. Here, you find well-equipped labs, innovation, and research in technology as well as design, often conducted in collaboration with the industry. As the Borås region is a huge textile region, there are good opportunities for collaborations, internships, and degree projects at nearby companies.
Career opportunities
This programme prepares students for advanced positions in the industry as well as academia. After graduation, you will be equipped with the tools for working in leading positions in marketing, quality, production, logistics, or becoming an entrepreneur and setting up your own business. You can also continue your studies and pursue a doctorate.
Find out more
Would you like to know more about our educational programmes and courses at the University of Borås? Please fill out this form.