The core modules build rapidly on your previous experience, while introducing new and challenging disciplines. You will explore essential marketing topics and acquire the skills to be an effective strategic marketer in all areas of the profession.

Electives are your opportunity to truly shape the programme to your ambitions as a marketing leader. You will have the opportunity to tailor the programme to your career, accessing a wide range of electives as part of your programme. 

Studying electives will allow you to develop domain expertise in the areas of your interest and broaden your understanding of how to solve business problems. You will choose six electives from a range of topics offered from the summer of the first year through to the spring term of the second year.

The programme culminates in a Work-Based Project or Case Study, and an Applied Strategic Marketing Report. These projects are your opportunity to synthesise all of your learnings in an applied way, applying your problem-solving skills in complex and challenging marketing situations.

Alternatively, if you wish to study a doctoral programme after this programme, you can opt to undertake the Individual Research Project instead of the Work-Based Project or Case Study and Applied Strategic Marketing Report.