Duration

3.5 years

Starting Date

Anytime

Tuition Fee

$455 per credit

Location

Online

About the program

Companies of all sizes use marketing campaigns to reach clients and consumers. But how can they be sure their marketing strategies are effective? The answer: market research analysts.

Market analysts evaluate the success of marketing initiatives. They look at data from many different platforms — including websites, social media, mobile apps, and emails — to determine whether a company is meeting its advertising goals.

If you want to help businesses improve their marketing tactics, the Business Administration – Marketing Analytics (Online) program from Liberty University Online can help! Our program will equip you to analyze and assess your company’s marketing performance. You’ll also gain core business skills that will be useful in a wide variety of careers.

What is marketing analytics?

At its core, analytics is the technical side of marketing. Market research analysts use statistics, data analysis, and predictive modeling to examine consumer behavior and evaluate marketing effectiveness.

As a marketing analyst, you can help businesses assess their current marketing tactics and find ways to branch out or improve. In other words, you can help them figure out what is and isn’t working in their advertising campaigns. That way, your company can stay up-to-date with industry trends and create marketing strategies that drive measurable growth.

If you love conducting research and handling data and numbers, a career in marketing analytics may be right for you!

Courses Included

  • Principles of Marketing
  • Marketing Research
  • Consumer Behavior
  • Applied Marketing Analysis

Minimum requirements

Applicants must have a 2.0 or above cumulative GPA for admission in good standing.

All applicants must submit the following:

  • Admission application
  • Application fee
  • Official college transcripts
  • Unofficial college transcripts may be accepted with a completed official transcript request form
  • High School Self-Certification form and official high school transcripts within first 12 credit hours
  • Proof of English proficiency (for applicants whose native language is other than English)

Interested? Get started today!

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