Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric marketers? Are you interested in understanding biases and heuristics in consumer and investor financial decision-making? Are you interested in understanding how both financial as well as marketing actions drive firm performance and how they relate to each other? Then the interdisciplinary specialisation in Marketing-Finance could be right for you. As part of the master’s programme in International Business, the specialisation combines core Finance, Marketing as well as specialised Marketing-Finance courses.
The specialisation in Marketing-Finance not only teaches you an understanding of finance, marketing, consumer psychology and their interrelations but also how to integrate them in an environment that aims at maximizing financial performance as well as customer value.
Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our pre-master.
Interested in master's programmes from the School of Business and Economics? Find out more about one of the most international universities in Europe and immerse yourself in your programme of choice through the following events.
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Master's student at the School of Business and Economics
Nationality: Dutch
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Master's student at the School of Business and Economics
Nationality: Germany
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Master's student at the School of Business and Economics
Nationality: Portugal
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Master's student at the School of Business and Economics
Nationality: Germany
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The study incorporates the psychological parts of marketing to help you understand the people you’re trying to reach
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