Master

Marketing-Finance

Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric marketers? Are you interested in understanding biases and heuristics in consumer and investor financial decision-making? Are you interested in understanding how both financial as well as marketing actions drive firm performance and how they relate to each other? Then the interdisciplinary specialisation in Marketing-Finance could be right for you. As part of the master’s programme in International Business, the specialisation combines core Finance, Marketing as well as specialised Marketing-Finance courses.

The specialisation in Marketing-Finance not only teaches you an understanding of finance, marketing, consumer psychology and their interrelations but also how to integrate them in an environment that aims at maximizing financial performance as well as customer value.

 

Pre-master International Business

Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our pre-master.
 

Maastricht University School of Business and Economics

Master information events

Interested in master's programmes from the School of Business and Economics? Find out more about one of the most international universities in Europe and immerse yourself in your programme of choice through the following events. 

  1. Master's Open Day | sign up for the next Master’s Open Day

  2. Online info sessions | register for an online info session

Talk to our student ambassadors!

Would you like to ask or talk about something with one of our students? On our YouTube channel, our master's students answer some of your most pressing questions! Prefer to directly talk to one of our students? Below you will find an overview of SBE's student ambassadors. The ambassadors will be happy to help you with all your questions. 

Ask our students - Masters edition

  • The study incorporates the psychological parts of marketing to help you understand the people you’re trying to reach
    Hasse Lienert, International Business, Marketing-Finance