facebook pixel code

Sports Management Major

Program Description

The Sports Management Major prepares students for internal positions in sports organizations, professional or college/university sports teams, fitness or recreation centers, governing bodies of various sports leagues, public marketing, radio, television, and events management, as well as admission into post-graduate studies in Sports Management.

Program Learning Outcomes

Knowledge of Sports Management and the Industry: Students will be able to demonstrate familiarity with different subdisciplines within the field of sports management and be able to describe the basic characteristics of the sports industry.

Research in Sports Management: Students will be able to apply the appropriate research strategies and interpret findings from their studies of sports management.

Organizational Issues of Sports and the Industry: Students will be able to develop promotional materials, engage in sales, and manage facilities and events in the sports industry. Students will also be able to comprehend management and ethical issues that sports organizations face.

Computational Analysis of Sports Organizations and the Industry: Students will be able to understand the economic and financial environment of the sports industry, as well as apply the appropriate data analysis techniques to examine inquiries into the sports industry.

Business Core Description

The Business Core covers a set of foundational required courses in business academic programs. These courses are designed to provide students with a broad understanding of various business disciplines, including accounting, finance, marketing, operations management, organizational behavior, business ethics, and business law.

By completing the Business Core requirements, students will have a solid foundation in business that can help them succeed in their future careers or pursue further education in specialized business areas.

Business Core Requirements

Business Core – Required for all business students (39 units)

1. MGT 101 – Discovering  Business
2. ACC 201 – Principles of Financial Accounting 
3. ACC 202 – Principles of Managerial Accounting 
4. ECO 200 – Macroeconomics     
5. ECO 201 – Microeconomics
6. FIN 220 – Principles of Finance
7. MCM 233 – Business Communication
8. MGT 206 – Business Law
9. MGT 213 – Supply Chain Operations
10. MGT 217 – Organizational Behavior 
11. MGT 227 – Business Ethics
12. MKT 216 – Principles of Marketing
13. MTH 251 – Statistics

Senior Capstone – Required for all business students (3 units)

  1. MGT 400 – Strategic Management Capstone

Sports Management Major

Core: 4 Required courses (12 units)

1. SMG 250 – Introduction to Sports Management (Fall, Spring)
2. SMG 307 – Research Methods in Sports Management (Fall, Spring)
3. SMG 308 – Sports Analytics (Spring)
4. SMG 402/MKT 402 – Marketing & Advertising in the Sports Industry (Spring)

Required internship (6 units)

1. INT 499 – Internship in Major Field (Summer)

Organizational Issues: Elective courses (9 units) -> choose 3 courses from the following 

1. SMG 312/PSY 312 – Sports Psychology (Fall, Spring)
2. SMG 401 – Legal and Social Issues in Sports Management (Fall)
3. SMG 403 – Sports Sponsorship and Sales Management (Spring)
4. SMG 404 – Ethics in Sports Management (Spring)
5. SMG 405 – History of Sports (Fall)
6. MKT 337 – Digital Marketing (Fall, Spring)

Computational Analysis: Elective courses (3 units) -> choose 1 course from the following

1. SMG 410/FIN 410 – Sports Finance (Fall)
2. SMG 412 – Economics of Sport (Fall)
3. SMG S – Special Topics

Additional Information

Ideal Jobs

– Event Manager
– Fundraising Manager
– Marketing Manager

Average Income: $89,223*

*US National Career Data

Degree requirements

Sports Management Degree Program requirements (Prior to Fall 2021) (PDF)

Sports Management Degree Program requirements (Fall 2021 and later) (PDF)

Contact Us

– For further information about Athletics, contact Athletics@Menlo.edu

– For further information about Admissions, contact Admissions@Menlo.edu

Menlo College
MENU

Menlo College