Programmes

Integrated Marketing Comm (BA)

Programme Overview

Integrated Marketing Communication brings convergence of thoughts, processes and techniques in communication. It also responds to the international trend in combining traditional marketing with social marketing imperatives. 

Programme Objectives

This three-year programme is part of the Institute’s quest to revamp its programmatic offerings, adjusting training to meet the global media and communication changes and demands of prospective students and industry. The BA in Integrated Marketing Communication commenced September 2011. 

Admission Requirements

Programme Structure

Integrated Marketing Communication brings convergence of thoughts, processes and techniques in communication. It also responds to the international trend in combining traditional marketing with social marketing imperatives.

Level 1 Courses:

COMM1001 Communication, Culture and Caribbean Society

FOUN1012 Critical Reading and Expository Writing in the Humanities

COMM1121 Understanding the Media

FOUN1002 Language Argument

COMM1234 Basic Media Production

FOUN1201 Science Medicine and Technology in Society

FOUN1301 Law, Governance, Economy and Society in the Caribbean

IMCC1010 Fundamentals of Integrated Marketing Communication Planning

FOUN1019 Critical Reading and Writing in the Disciplines

COMM1268 Basics of Visual Communication

 

Level 2 Courses:

COMM2201 Introduction to Communication Research Methods

COMM2110 Media Ethics and Legal Issues

IMCC2601 Public Relations Principles and Practice

IMCC2801 Advertising Principles and Practice

IMCC2701 Social Marketing Principles and Practice

IMCC2900 Media Design and Production

 

Level 3 Courses:

LANG3001 The Art of Public Speaking

IMCC3601 Public Relations Lab

IMCC3701 Social Marketing Lab

IMCC3801 Advertising Lab

IMCC3900 Media Design and Production II

COMM3199 Communication Analysis and Planning

IMCC3199 IMC Implementation and Evaluation

IMCC3901 IMC Internship

Careers after Graduation

Graduates of the BA in Integrated Marketing Communication would have been prepared to become leaders in the process of providing an integrated experience for its publics – public, corporate, or social.