Integrated Marketing Comm (BA)
Programme Overview
Integrated Marketing Communication brings convergence of thoughts, processes and techniques in communication. It also responds to the international trend in combining traditional marketing with social marketing imperatives.
Programme Objectives
This three-year programme is part of the Institute’s quest to revamp its programmatic offerings, adjusting training to meet the global media and communication changes and demands of prospective students and industry. The BA in Integrated Marketing Communication commenced September 2011.
Admission Requirements
Programme Structure
Integrated Marketing Communication brings convergence of thoughts, processes and techniques in communication. It also responds to the international trend in combining traditional marketing with social marketing imperatives.
Level 1 Courses:
COMM1001 Communication, Culture and Caribbean Society
FOUN1012 Critical Reading and Expository Writing in the Humanities
COMM1121 Understanding the Media
FOUN1002 Language Argument
COMM1234 Basic Media Production
FOUN1201 Science Medicine and Technology in Society
FOUN1301 Law, Governance, Economy and Society in the Caribbean
IMCC1010 Fundamentals of Integrated Marketing Communication Planning
FOUN1019 Critical Reading and Writing in the Disciplines
COMM1268 Basics of Visual Communication
Level 2 Courses:
COMM2201 Introduction to Communication Research Methods
COMM2110 Media Ethics and Legal Issues
IMCC2601 Public Relations Principles and Practice
IMCC2801 Advertising Principles and Practice
IMCC2701 Social Marketing Principles and Practice
IMCC2900 Media Design and Production
Level 3 Courses:
LANG3001 The Art of Public Speaking
IMCC3601 Public Relations Lab
IMCC3701 Social Marketing Lab
IMCC3801 Advertising Lab
IMCC3900 Media Design and Production II
COMM3199 Communication Analysis and Planning
IMCC3199 IMC Implementation and Evaluation
IMCC3901 IMC Internship
Careers after Graduation
Graduates of the BA in Integrated Marketing Communication would have been prepared to become leaders in the process of providing an integrated experience for its publics – public, corporate, or social.