Digital Marketing

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Digital Marketing
Digital Marketing
Online Certificate

Digital Marketing

  • Grow your brand’s relevance in the digital age.

    Mastering digital marketing is a path to success in today’s technology-driven global economy. Whether you want to jump-start a marketing career, launch an entrepreneurial venture, or inspire a team with best-in-class strategy, our online program will equip you with the industry-leading skills you need. Learn to develop digital strategies and tactical approaches across a range of platforms, use social media, and reach new audiences to support businesses of all kinds.

Course Format Name
Format:
Online
Course Price
Price:
$2,885 Total
Total Number of Courses
Total Courses:
5
Course Length
Course Length:
5 weeks

CoursesDownload Brochure

  • Students are advised to complete courses in the order in which they are listed below.

  • The Digital Marketing Ecosystem: An Introduction

    This course explores the evolution of digital marketing and the way elements such as strategy, channels, and platforms interconnect.

    Getting Creative: Digital Marketing Strategy

    Learn how to apply a value proposition, identify and analyze brand attributes, and conduct a SWOT analysis for a brand, product, or service of your choosing.

    Social Media Marketing

    Tap into the enormous potential of social media to elevate your brand and business. Learn how to map your strategy, choose your channels, develop viral content, and monitor, measure, and respond to user activity for best performance.

    Programmatic, Mobile and Native Marketing

    Explore the roles of digital, mobile, and native marketing and the way it all comes together to form a campaign.

    Digital Marketing Campaigns

    In this course, we examine the progression of a marketing plan, from brief to channel selection to projection of ROI, and apply this expertise to your brand and business.

  • In this program, students explore the ecosystems of digital marketing — both the tech and the human sides.

    Clint White, Faculty member, Digital Marketing Certificate

  • Digital Marketing Feature Image

  • Who Should Enroll

    • Marketers who wish to diversify their digital skills to support business growth
    • Entrepreneurs looking to launch and market their brand
    • Professionals interested in moving to a career in digital marketing

  • What You'll Gain

    • An understanding of brand strategies across today’s top digital platforms
    • Knowledge of data analysis, KPIs, and desired outcomes 
    • An implementable digital marketing plan

  • How You'll Learn

    • Engaging video lectures and interviews with industry experts
    • Direct interaction with faculty practitioners at the top of their field
    • Online collaboration, facilitated by small class sizes and video conferencing
    • Project-based learning, yielding real-world skills and portfolio assets

  • WHY OPEN CAMPUS?

    Welcome to a network of critical thinkers—a bold community of groundbreakers united by the same drive, vision, and values. With Open Campus, The New School's innovative approach to professional education, you'll have the freedom to reimagine your career path in a hive of cross-disciplinary collaboration that can only come from our accredited university and its dynamic network of faculty scholars and working professionals. Discover new possibilities, make connections across industries, and enhance your knowledge and career in new and unexpected ways.

    Start advancing your career today. Learn something new.

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