Marketing and Brand Management
The Management Guru, Peter Drucker, stated that the purpose of the business is to create and keep a customer. He emphasized the role of marketing and innovation as the two functions to achieve this goal. Following Drucker, The Marketing and Brand Management profile focuses on both marketing and innovation.
Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The Marketing and Brand Management profile provides students with both conceptual and empirical tools for understanding the consumer and marketing strategy.
Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.
The Marketing and Brand Management major provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management, and marketing analytics.
About the programme
- ECTS Credits
- 120
- Degree
- MSc in Economics and Business Administration