BA (Hons) Fashion Promotion and Communication

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Currently reading: Course overview

Starts: Sep 2024
Duration: 3 years
Mode: Full time
UCAS code: NP53
Fees: UK: £9,250 / INT: £17,000

Ideal for: individuals looking to build, promote and maintain dynamic brands, while also developing their practice and knowledge of fashion media production.

Stand out from the crowd.

On this fashion promotion and communication degree in London, UK, you will learn to build, promote and maintain dynamic fashion brands. With strong industry links and cutting-edge facilities, you will tell unique fashion brand stories through different mediums to a range of audiences. It’s all about standing out from the crowd.

Undergraduate work on Fashion Promotion course

Undergraduate work on the Fashion Promotion course

Why study this fashion promotion and communication degree?

Multi-award-winning fashion promotion and communication course
Build up a diverse knowledge base in an industry-facing course
Expert teaching with direct contact to industry professionals
Undertake a work-based learning opportunity
Gain access to a host of industry-leading guest speakers
A nurturing environment with high recruitment rates into industry
Learn to effectively communicate and market fashion brands
Develop your unique voice and add theory to natural creativity
Students have recently worked with Urban Outfitters, Ralph Lauren and Vogue.

Become a fashion brand storyteller

The BA (Hons) Fashion Promotion and Communication degree can be tailored to your interests. You will explore fashion media production, fashion marketing and visual communication, including digital imaging and new media. You will learn the skills and techniques needed to effectively communicate and market fashion brands in this dynamic, fast-moving and exciting sector.

Our Fashion Promotion and Communication course includes a work-based learning opportunity where you can showcase your learning in a professional environment. Supported by the Ravensbourne Employability Team, recent work-based learning opportunities have include industry giants Urban Outfitters, Jimmy Choo, Stella McCartney, Vogue, Wonderland Magazine, Ralph Lauren, Ralph & Russo, Paul Smith, LK Bennett, Karen Millen, Harvey Nichols, Fashion Scout, Exposure, PR, All Saints and Black Diamond Films.

Delivered through a combination of practice and theory-based learning, you will develop your own unique voice across a number of channels, including: film, magazines, fashion photography, website design, journalism, brand communication and social media. Competitions and live briefs will provide real work scenarios to help you develop and integrate your skillset, whilst building key industry contacts.

At Ravensbourne, I watched myself grow mentally and professionally from year to year. Particularly in the third year, where I felt myself blossom as I was able to create my own self-directed project. What I appreciated most was the never-ending support from the passionate tutors.”

—

Rosa Kimbembi , Social Media Editor, Dazed Magazine

Key study topics

The flexible design of this fashion marketing course will enable you to tailor your studies to your individual fashion media passions. You will explore creative areas including:

Fashion photography
Film
Advertising and digital marketing
Digital communication
Fashion styling and media production
New media
Social media
Graphic design
Brand communication.

The specifics

Downloadable course specification

Students will build knowledge and awareness of brand principles and the basics of how to bring together a fashion campaign.

Alongside this, they will learn key skills in photography, film, graphics, illustration and social media.

We encourage students to start thinking about their contextual studies research throughout this year.

Modules may include*:

Key Concepts in Fashion Media, Culture and History
Promotion and Communication Design 1
Exploring Fashion Marketing and Advertising: Perception and Storytelling
Promotion and Communication Design 2
Professional Life Practice: "Developing your Practice"
Professional Life Practice: "Exploring your Practice".

*Subject to change.

Students will gain a greater understanding of multi-platform campaign building.

At the same time, they will develop skills in building websites and writing market reports.

Our students go live at this stage, taking on a work-based learning opportunity.

Modules may include*:

Critical Discourse in Fashion Promotion and Communication
Digital Production, Interaction Design and Visual Communication in Fashion
Fashion Narrative, Interfaces and Creation
Professional Life Practice: "Applying your Practice"
Work-based learning.

*Subject to change.

Students will be assessed on four components in their final year and we ask that they create a final major project from inception to realisation.

They will also work on a range of national and international competitions to showcase their skills and build a well-rounded professional portfolio.

We ask that they show their contextual studies research in a long form dissertation.

Modules may include*:

Concept Development and Experimentation
Final Major Project (Body of Work)
Fashion Media Curation, Presentation and Public Installation
Professional Life Practice: "Situating your Practice".

*Subject to change.

At Ravensbourne we accept a wide range of qualifications for entry onto our courses, whilst also considering the context in which they were achieved. For this course, we would usually require a GCSE Grade 4 or above in English in addition to any of the below;

Two A Levels at grade CC or above
BTEC Extended Diploma at grade MPP
UAL Level 3 Extended Diploma
T Level (pass or above)
Access to Higher Education Diploma
International Baccalaureate at grade 24 or above
Other/Mixed qualifications equivalent to 64 UCAS Tariff points

At Ravensbourne we take a flexible approach to admissions, as we want you to know exactly what you need to achieve in your exams to guarantee a place on the course. We still think exams are important and look forward to hearing about your successes, but we place just as much importance on the work you will share with us as part of our portfolio review process.

Selection criteria:

Students should ideally have a background in art, creative media or design. Applicants are expected to submit a portfolio of work which shows a range of their skills and demonstrates why they would be a good fit for the course.

We may also consider a combination of portfolio and academic qualifications and take into consideration progress made during studies and/or relevant work experience.

Admission onto this course is also subject to a successful portfolio review.

If you wish to study our BA (Hons) Fashion Promotion and Communication degree course, we will need to see examples of previous work that showcases your suitability for the course.

Please provide the following for your portfolio review:

The portfolio can be either digital or physical
12-15 portfolio pages, this may require you to edit your work
Photography and film work films need to be in Quicktime files or uploaded onto youtube or vimeo so that the lecturer can view them on their laptop
Work which demonstrates use of graphics and graphic layouts
Theme-boards or trend boards which they can articulate during the interview, which showcase your thinking. We are keen to see how your research development has resulted in your finished pieces
1 or 2 good projects from conception to realisation
A written piece of work, this can be on any subject but needs to be printed out, need to be able to also leave a copy

All the above has to be no more than 15 pages.

Overseas students

All work must be made by the applicant
12 - 15 pages maximum
Size A3 is ideal but we see work which is A2 , A1 or A0.
Aim to show 3 projects which demonstrate design thinking - Research, ideas development, realisation / outcome
Visual language / creative thinking:
Drawings / illustrations
Concept boards / Mood boards / Storyboards
CAD skills ( Photoshop, InDesign, Illustrator, film editing software)
Graphics - layouts and use of typography
Photography
Film
Sketchbooks and scrapbooks
Evidence of good written English

This page offers great tips for completing your portfolio.

UK students

Simply select your chosen start date using the 'Apply now' dropdown at the top of this page, and you will be directed to the appropriate course page on the UCAS website. The UCAS code for this course is located in the course overview bar at the top of this page.

The UCAS website will guide you through the simple application process. You can also apply through your school or college using the UCAS system.

Learn more: how to apply for an undergraduate degree course

The entry requirements for this course can be found in the relevant section above.

International students

Simply select your chosen start date using the 'Apply now' dropdown at the top of this page, and you will be directed to the appropriate application form.

For information on study routes, visa requirements, studying in England, language and entry requirements, application requirements and access to international agents, please visit our international section.

Quick links:

Students will complete the course with a strong, industry-ready portfolio of visual work relevant to their career preferences.

Graduates will be able to pursue work in a number of fields including but not limited to:

Public relations, online marketing, advertising and digital marketing, brand manager, art direction, styling, fashion photography, fashion events director, digital marketing, creative technologist, commercial film production, graphic illustrator, media designer, visual merchandiser, fashion writer, campaign manager, academics and teachers, archivist, brand managers, curator, copywriter, digital operations, data analyst/insights, display designer (window dressing etc), e-comms developer, graphic designers (placement print and/or point of sale), influencer/talent management, journalist, logistics, marketing manager, managing director/CEO.